OUR STORY

spreading positive propaganda since 2020.

Founded during the pandemic, NOT A BAD LIFE began as a self-care community built to share joy, encouragement, and thoughtful reminders for real-life moments.

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spreading positive propaganda since 2020.

A brand built from self-care, resilience, and real life.

Inspired by a personal journey through mental health challenges, therapy, self-reflection, and resilience, NOT A BAD LIFE was created to show the power of self-love, community, and small reminders that make everyday life feel a little lighter.

Our mission is simple: spread positive propaganda.

Through mood-boosting gifts, self-care guides, and creative workshops, we create pieces and experiences that help people feel seen, supported, uplifted, and reminded that life does not have to be perfect to be good.

What we make for not-so-perfect days.

  • Mood-boosting gifts

    Cozy socks, tees, stickers, pins, notepads, and small self-care pieces made to brighten everyday routines.

  • Self-care guides and reminders

    Thoughtful tools and gentle reminders created to support mental well-being, reflection, and everyday encouragement.

  • Creative workshops

    Welcoming experiences designed to help people connect, reset, express themselves, and feel human.

Have a good day on purpose.

Explore self-care gifts, mood boosters, and creative experiences made for real-life feelings and not-so-perfect days.

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