At Not A Bad Life, we believe that life doesn’t have to be perfect to be good.

Our mission is to create a space, both online and in the community, where self-care, creativity, and positivity come together to help people feel seen, supported, and celebrated. In short, we are spreading positive propaganda. Everything we do is guided by four pillars that define who we are and what we stand for: Community, Wellness, Gratitude, and Joy.

Community 🫶🏾

Community is connection and we believe in the power of connection. Life is better when it’s shared, whether that’s through meaningful conversations, events that bring people together, or spreading kindness in everyday moments. Community is the heartbeat of Not A Bad Life. It’s about showing up for one another and creating spaces where everyone feels they belong.

Wellness 🦋

Wellness is at the core of our work and it is the core of us all in my opinion. Caring for your mental, emotional, and physical health is essential. From the products we design to the workshops we host, everything is made to inspire self-care habits that help you feel grounded, balanced, and empowered.

Gratitude 😌

We stand for noticing the good in life, hence our name, even on the messy days. Gratitude is about recognizing the small moments, celebrating achievements, and appreciating the people around us. At Not A Bad Life, we encourage a mindset of gratitude that brings calm, clarity, and connection to everyday life.

Joy 🙂

Life is meant to be lived and enjoyed. Joy is more than a feeling; it’s a practice. It’s the laughter, the colors, the little things that make your day brighter. We create products, experiences, and moments that invite playfulness and celebration into your life, because joy is an essential part of self-care.

Join Us 〰️

Not A Bad Life is more than a shop, it’s a movement. We exist to support, uplift, and inspire people to prioritize themselves while spreading positivity to others. These four pillars guide us in everything we do, shaping a brand that’s fun, meaningful, and unapologetically human.

We invite you to explore, create, and celebrate with us. Together, we can build lives and communities that feel good from the inside out.